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The Presidential Council on Nation Branding, Korea was established on January 22, 2009 by Executive Decree 21283 with the objective to promote Korea's global image; to right misconceptions about Korea, its culture, its products, and its people; and to raise respect for Korea so as to support Korean businesses and nationals abroad〔http://www.koreabrand.net/en/know/know_view.do?SEQ=307&CATE_CD=0006#〕 through governmental initiated strategies and policies. The council lies under the direct control and authority of the President of South Korea, Park Geun-hye. The country has made significant gains since the launch of the council in 2009 and it was dismantled by the new administration in 2013 as South Korea achieved a nation brand above the OECD average, overtaking countries like Spain, Finland and Ireland, while approaching that of New Zealand with Norway and Italy to be surpassed in the next couple of years.〔http://www.koreabrand.net/gokr/kr/pcnb/gokr_pcnb_polnews_view.do〕 South Korea's nation brand ranked 17th in 2012, on track to achieving the council's goal of 15th place by 2013.〔http://www.koreabrand.net/gokr/kr/pcnb/gokr_pcnb_polnews_view.do〕 == Background and Objective == According to the Simon Anholt Report, nation branding refers to "how a country is seen by others". Other conceptualizations define nation branding as "strategic self-presentation of a country with the aim of creating reputational capital through economic, political, and social interest promotion at home and abroad."〔G.Szondi, "Public Diplomacy and Nation Branding: Conceptual Similarities and Differences", in Discussion Papers in Diplomacy (Copenhagen: Netherlands Institute of International Relations, 2008), 5〕 National brand today reflects the image of a country (soft power) more than its military or economic influence (hard power) in the international world. Strong national brand translates into high respect and acceptance of that country by the international community. To assess Korea’s current positioning and seek ways to improve and strengthen national brand in and out of Korea, governmental efforts continue. The so-called "Korea discount" phenomenon seems to reoccur amid some foreign media's distrust and distorted reports about the Korean economy. Now it is appropriate for the government to embark on a nation branding campaign to upgrade Korea's brand value in proportion to its economic power.〔http://www.koreafocus.or.kr/design2/layout/content_print.asp?group_id=102475〕 The goal of the Presidential Council on Nation Branding is to raise Korea's brand from near the bottom of the member states of the OECD to the middle of the bloc (13 out of 31 countries) by 2013. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Presidential Council on Nation Branding, Korea」の詳細全文を読む スポンサード リンク
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